Engagements from ₹3L · Full systems ₹5–15L · Retainers from ₹50k/month
Custom internal software, then performance marketing run against operational truth. For founders who have outgrown Excel and the off-the-shelf.
Hundreds of decisions every week. Quotes sent. Orders placed. Inventory moved. Leads in, leads out. The team is working. The work is invisible.
The combination of Excel, WhatsApp groups, Tally, and the memory of two or three key people works, until it does not.
Generic software cannot answer how your business actually runs, because every business runs slightly differently. Excel cannot answer it at scale. Hiring a CTO is infeasible at this stage.
This is the gap we exist to close.
If the honest answer is “not sure”, there is a direct fix.
Custom internal systems that capture operational truth, then performance marketing run against that truth. They reinforce each other. Most clients start with one and add the other.
Tailor-built web applications that capture what actually happens in the business, quotations, orders, leads, inventory, fulfillment, and present it as reliable data the founder can act on.
Paid advertising on Meta, Google, and WhatsApp, run on data from the systems we build. We optimise for revenue-net-of-cost, not lead count.
We also operate long-term technology partnerships for clients who treat us as their effective technology team after launch. Three are running today.
Three active long-term partnerships. We host, monitor, evolve, and support the systems we built for them.
Since 2019
CRM, inventory, sales, and a dedicated Android sales app with Gemini AI. The largest engagement we have run; founder relationship predates the firm.
Since 2022
WooCommerce storefront integrated with a custom ERP. Orders, proforma PDFs, WhatsApp and email notifications, PWA, web push. Self-hosted modern stack.
Since 2022
Members, fees, event registrations, attendance, WhatsApp integration, and continuously evolving reports for a volunteer-led community organisation.
Founder-led businesses, institutions, distributors and manufacturers across India.
Quotes from the founders of long-running engagements. Each sentence is reproduced as given and links back to the operation it describes.
“We had a Tally setup that knew our books but not our business. Simply Five Studio built the storefront, the dealer portal, the inventory and the WhatsApp notifications as one system. Three years on, we still run our day on it.”
“Tally handles our books. The custom ERP from Simply Five Studio handles everything Tally was never built to do. RFQs, quotations, purchase orders, GRN, customer and vendor dashboards. It is the one screen the team opens at the start of every day.”
Husain Bootwala
Founder · Carbiforce Pvt Ltd
“We were running three businesses on Zoho and asking it to behave like one. Simply Five Studio understood the problem in the first meeting. The multi-tenant ERP they built, with the Android sales app and Gemini AI for RFQs, is now central to how we operate.”
“Most ERP vendors sell features. Simply Five Studio asked us about our quotation workflow first and built the system second. Two years in, it is still the spine of how the sales team operates.”
Three cutting-tool manufacturers in Mumbai outgrew Zoho. We built CFX, a custom multi-tenant ERP on AWS with a dedicated Android sales app and Gemini AI integration.
Carbiforce, Metaldur, Kawacut · 6+ months, ongoing
A highly custom ERP with AI capabilities to remove manual workflows from the operation. Modules for customer management, HR, online portal automation, and custom quotations.
Amaan Enterprises · Multi-phase build
A comprehensive ERP for an industrial manufacturer of custom anchor bolts, flanges, and heavy hardware. Quotes to work orders to invoicing, multi-vendor RFQ, vendor and customer dashboards.
ES HAJI & CO. · 5 months
We are not an ERP vendor, a custom shop, an agency, or a freelancer. The distinctions matter, because most buyers come to us mis-positioning us as one of those.
| vs. | How they work | How we work |
|---|---|---|
| Generic ERP (Tally, Zoho, SAP B1, Odoo) | Sell features on subscription. 6 to 18 months to implement. You bend to the software. | Build to the workflow. Ship in 6 to 12 weeks. You own the code and the data. |
| Custom software shops | Build whatever you ask for. Will say yes to everything. Cosmetic dashboards. | Decision infrastructure with opinions. Embed in operations first. Refuse the cosmetic. |
| Digital marketing agencies | Optimise clicks and form submissions. Stop at lead generation. | Optimise revenue-net-of-cost. Start where they stop, by tracking the orders. |
| Freelance developers | Project executors. Inconsistent timelines. No long-term support. | A team of 7. Technology partners. Long-term support is the product. |
We work with founder-led and operations-heavy businesses, typically ₹5cr to ₹50cr, who have outgrown informal processes but are not ready for, and may never need, massive enterprise software.
Our clients are in manufacturing and trading, showrooms (jewellery, furniture, automobiles, interiors), distribution and wholesale, education, B2B services, and founder-led professional services firms.
Under ₹3L for a build, we may not be the right fit yet. We would rather say so upfront than waste a conversation.
Most businesses in our market have been sold software that does not fit and marketing that cannot prove it worked. Simply Five Studio exists because the buyers who suffer from that mismatch deserve a firm that takes their operations seriously.
I came up through traditional shared hosting and PHP, learned modern infrastructure end to end, and now lead a team building decision infrastructure for founder-led businesses and community institutions across India. We are opinionated, premium, and not for everyone. That is the point.
Mohammad Jamnagarwala · Founder, Simply Five Studio
We publish ranges, not exact prices. Every project is scoped individually. These are filtering ranges, not negotiation starting points.
| Engagement | Range | Timeline |
|---|---|---|
| Operational audit / diagnostic | ₹1L–₹3L | 1–2 weeks |
| Focused internal system (single workflow) | ₹3L–₹6L | 4–6 weeks |
| Full operational system (multi-module) | ₹6L–₹15L | 8–12 weeks |
| Enterprise build | ₹15L–₹50L+ | 3–6 months |
| Technology Partner retainer | ₹50k–₹1.5L / month | Ongoing |
| Embedded Operations retainer | ₹2L–₹5L / month | Ongoing |
| Performance marketing | ₹75k–₹3L / month | Ongoing, 6-month min |
Accounting software produces statutory output. ERP automates the workflows of a generic business. Neither is the same as the structured truth a founder needs to run a specific business. That third thing is decision infrastructure, and it is what founder-led firms eventually outgrow SaaS to acquire.
29-May-2026 · 11 min read
Every Indian B2B founder running customer messaging on WhatsApp eventually asks the same question. The honest answer is technical, not a sales pitch, and it depends on a few specific factors most BSP comparison pages skip.
22-May-2026 · 10 min read
Generic school management software does not understand voluntary contributions, WhatsApp as the parent channel, or the relationship between a tahfeez and its community. A fitted system does.
15-May-2026 · 9 min read
No presentations. No pitches. A direct discussion about where your business is, what you can see, and what remains invisible. We respond to every serious enquiry within two working days.
If we are not the right fit, we will say so directly. The wrong buyer is more expensive than no buyer.
