Decision Infrastructure

Your operations produce data every day. We turn that data into decisions.

We build custom internal systems that give founders reliable visibility into their operations. Then we use that operational truth to run performance marketing that actually works.

For growing businesses doing ₹5 crore to ₹50 crore, where guesswork is no longer acceptable.

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Most growing businesses are flying blind.

Your business generates hundreds of decisions every week. Quotes get sent. Orders get placed. Inventory moves. Leads come in and either convert or disappear.

Most businesses at your stage are running on a combination of Excel sheets, WhatsApp messages, and the institutional memory of two or three key people. It works, until it doesn't.

The issue is not effort. Your team is working. The issue is that the work is invisible. The data exists in fragments across tools, conversations, and notebooks. No one can see the full picture because the full picture has never been assembled.

This is the problem we solve.

Questions you should be able to answer

  • How many quotes converted last month?
  • Which product lines are actually profitable?
  • Where are leads dropping off?
  • How much inventory is sitting idle?
  • What is real capacity utilisation right now?

If the honest answer is "I'm not sure", you are not alone. And there is a direct fix.

What we build

Two practices. One outcome.

We work across two connected disciplines. Each is valuable on its own. Together, they create something most businesses at your stage have never had: decision-making powered by real operational data.

Practice One

Custom Internal Systems

We build the infrastructure that turns your daily operations into clear, reliable data.

Every business has workflows. Orders come in. Materials get allocated. Teams coordinate. But in most growing companies, these workflows live in scattered places; a shared Excel file here, a WhatsApp group there, a notebook on someone's desk.

We design and build custom internal web applications that sit inside your operations and capture what actually happens. Not what you hope happens. What actually happens.

We are not selling software. We are building the decision infrastructure your business is missing.

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Practice Two

Performance Marketing Powered by Real Data

We run advertising that is informed by what actually happens inside your business.

Most agencies optimize for clicks and leads. They report that they generated 200 leads and call it a success. But how many converted? What was the real acquisition cost? Most agencies have no idea; their visibility ends at form submission.

Because we build the internal systems that track your operations, we have access to real data: actual conversion rates, genuine customer values, true capacity constraints, and honest product performance.

We don't scale blindly. We scale precisely.

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The connection that changes everything.

Most businesses treat their internal operations and their marketing as completely separate concerns. The operations team manages workflows. The marketing agency runs ads. The two rarely speak.

We believe this disconnection is one of the most expensive inefficiencies in a growing business.

When your internal systems generate clean, reliable data about what is actually happening in your operations, that data becomes fuel for marketing that is smarter, safer, and more profitable.

Questions like: Should we scale ad spend this quarter, or are we already at capacity? Which customer segments are most profitable? Which products should we push? Are leads converting at a rate that justifies the cost?

When systems and marketing share the same data, you stop guessing and start compounding.

Built for founders who take growth seriously.

We work with founder-led and operations-heavy businesses, typically ₹5 crore to ₹50 crore, who have outgrown informal processes but are not ready for (and may never need) massive enterprise software.

Our clients are in manufacturing, trading, interior design, showrooms, distribution, education, and B2B services.

If any of these are true, we should talk

  • You spend time chasing updates that should be available at a glance.
  • Your decisions feel right but you cannot verify them with data.
  • Your marketing reports look fine but you suspect they are not telling the full story.
  • You have tried generic software and it did not fit.
  • You have a feeling that better data would change the way you run your company.

Ready to see what your operations are actually telling you?

We begin every engagement with a conversation. No presentations. No pitches. Just an honest discussion about where your business is, what you can see, and what remains invisible.

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