Custom internal systems.
Focused build ₹3L–₹6L · Full system ₹6L–₹15L · 4–6 weeks to 8–12 weeks
Tailor-built web applications for founder-led businesses doing ₹5cr to ₹50cr in India. We capture what actually happens in the business. Quotations, orders, leads, inventory movement, fulfillment, team coordination. Presented as reliable data the founder can act on.
Typical engagements.
Each industry has a small number of operational workflows that decide whether the business compounds or stalls. These are the workflows we build around.
Custom ERP for manufacturers, Custom ERP for distributors, Custom ERP for showrooms, Custom ERP for institutions. The workflow shape differs by vertical, the principle does not. Each system is built around the actual operational reality of the firm, not around a generic data model.
Quotation time
Generic software cannot fit every business.
Off-the-shelf ERPs sell a fixed model of how a business should work. The buyer is supposed to bend operations to the software. That works for businesses that look like every other business. It does not work for businesses where the workflow is the moat.
Excel scales to a point, then collapses under coordination cost. WhatsApp coordination is fast for a team of five and fatal at fifty. Tally was designed for accounting, not operations.
We design the system to the way the business already runs. Where the existing workflow is good, we capture it. Where it is broken, we redesign it before writing a line of code. The result is software the team adopts because it makes their day easier, not because the founder mandated it.
Custom ERP for businesses that have outgrown Tally.
When Tally stops being enough, the next layer is rarely another accounting package. It is an operational system that holds orders, inventory, dispatch, and customer records in one place, with Tally or Zoho Books bridged on the finance side. The firm keeps its accounting tool. The operational record moves to software designed for the way the business actually runs.
We connect direct WhatsApp Business Cloud API integration, no BSP middleware, into the operational record. The client owns the messaging account, the templates, and the cost structure.
- −White-labelled generic ERPs dressed as custom
- −Reskinned templates
- −SaaS we resell across clients
- −Cosmetic dashboards that do not change a decision
- −Features the founder did not ask for and will not use
What a system costs.
Ranges, not exact prices. Every project is scoped after a diagnostic. Long-term technology partnerships sit on top of the build, optional but recommended.
| Engagement | Range | Timeline |
|---|---|---|
| Operational audit | ₹1L–₹3L | 1–2 weeks |
| Focused system (single workflow) | ₹3L–₹6L | 4–6 weeks |
| Full operational system | ₹6L–₹15L | 8–12 weeks |
| Technology Partner retainer (optional) | ₹50k–₹1.5L / month | Ongoing |
- EngagementOperational auditRange₹1L–₹3LTimeline1–2 weeks
- EngagementFocused system (single workflow)Range₹3L–₹6LTimeline4–6 weeks
- EngagementFull operational systemRange₹6L–₹15LTimeline8–12 weeks
- EngagementTechnology Partner retainer (optional)Range₹50k–₹1.5L / monthTimelineOngoing
Decision infrastructure, not features. We refuse to build the cosmetic.
Tell us about the workflow.
The first conversation is short and direct. We ask about the business, the workflows, and the questions you cannot answer today. By the end we both know whether to keep going.