What does a custom system for a distributor cost in India?

Focused builds run ₹3L to ₹6L in 4 to 6 weeks; full storefront-plus-ERP systems run ₹6L to ₹15L over 8 to 12 weeks. Every engagement starts with a paid diagnostic. We build for long-term partnership, not one-off development.

Should a distributor use WooCommerce or a custom storefront?

WooCommerce is an excellent way to start. Once order volume and data dependence grow, running its separate database in sync with your ERP becomes a standing cost. At that point a custom storefront on the ERP's own database is the cheaper option, because it removes the sync entirely.

Can you sync products and pricing from Tally?

Yes. We sync products and bulk pricing from Tally to the ERP by GUID, so a price changed in the books is live on the store, and GST invoices reach customers on WhatsApp automatically. One source of truth across Tally, the ERP, and the storefront.

Industries · Distribution & Trading

Custom systems for distributors and trading businesses.

Focused build ₹3L–₹6L · Full system ₹6L–₹15L · 4–6 weeks to 8–12 weeks

A distributor's storefront and back office should share one operating brain. We build the enquiry-to-dispatch system, the dealer pricing, and the inventory, on a single source of truth.

Start a Conversation The practice

The situation

Where the off-the-shelf model breaks.

Distribution runs on a marriage that most software gets wrong: a public-facing storefront buyers expect to be fast, and a back office that has to track enquiries, generate invoices, hold dealer pricing tiers, and coordinate dispatch. Bolt a storefront onto a separate back office and you end up maintaining the same customer and the same product in two databases, kept in agreement by a sync that breaks quietly after every plugin update.

The trade customer is also the wrong shape for consumer platforms. They buy in bulk, on credit, on negotiated pricing, often starting with an enquiry rather than a checkout. A fitted system holds both the enquiry path and the live payment path on one backend, with one price that is correct by construction.

What we build

The workflows that decide the business.

Built around the operational reality of the firm, not a generic data model. Where the existing workflow is good, we capture it. Where it is broken, we redesign it before writing code.

Enquiry and order capture

Enquiries from form, WhatsApp, email, and storefront land in one queue. A cart can be sent as an enquiry or paid live. Both produce the same operational record.

Dealer and distributor pricing

Negotiated tiers, credit terms, and customer-specific pricing encoded once and applied automatically. No spreadsheet of who pays what.

Inventory and multi-location

Stock movement across locations, GRN and GIN, ageing, and transfer signals. The catalogue and pricing flow from one source, including Tally.

Invoices and notifications

GST invoices delivered on WhatsApp, branded order confirmations and dispatch updates, all through the firm's own infrastructure with no per-message middleware fee.

Founder reporting

Which customer is growing, which SKU slowed, which channel produced the order, which enquiries are still open. The operational view, not just the storefront's view.

Proof

We have built this.

A four-year partnership: we collapsed AK Suppliers & Distributors' storefront, ERP, and Tally onto one PostgreSQL, added a live PayU checkout, and sync products, pricing, and tax invoices from Tally by GUID.

Read the AK Suppliers & Distributors case study →

Tell us about the workflow.

The first conversation is short and direct. We ask about the business, the workflows, and the questions you cannot answer today. By the end we both know whether to keep going.

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