A founder of an industrial hardware manufacturer, ES Haji & Co,
told us in the first diagnostic conversation that the firm's biggest
operational problem was quotation turnaround. Quotes were taking too long, which was
costing them deals. He wanted help speeding up the estimating team.
We spent the next two hours watching the estimating team work.
Quotation turnaround was not the problem. The problem was vendor
comparison. The team was spending three or four hours per quote
tallying responses from material vendors on paper, in different
formats, across different email threads. The quote was slow because the
input to the quote was slow.
This is the most common operational misdiagnosis we encounter in
industrial manufacturing. Founders see the symptom (slow quotes) and
miss the cause (broken vendor RFQ). Fixing the cause fixes the symptom
and produces secondary benefits the founder did not expect.
Why vendor RFQ is the leveraged workflow
In industrial manufacturing, the cost of a job is determined upstream
of the customer quote. The estimator sends a request for quotation to
several material vendors. The vendors respond with their pricing, lead
time, and terms. The estimator picks the right one and uses that input
to price the customer-facing quote.
The vendor-selection decision is high-leverage. A good vendor choice
on a multi-lakh job can change the firm's margin by ten or fifteen
percent. A bad vendor choice does not just lose margin on that job;
it commits the firm to a delivery timeline they may not be able to
meet, which carries downstream relationship cost.
The current state of vendor RFQ in most firms is informal. The
estimator emails the three or four vendors they usually work with.
The vendors reply at different times, in different formats. Some reply
with a PDF. Some reply with a price in the email body. Some reply
with a phone call that nobody documented. The estimator tallies the
responses by hand and picks the best one. Or, more often, picks the
first one that came back, because the comparison is too painful to do
properly.
The cost of the informal approach is invisible. The estimator does
not know how much margin they left on the table by picking the first
response instead of the best one. The firm does not know which vendors
are consistently more competitive on which categories. The vendor
relationship feels personal, which it should, but the data that should
inform the relationship is missing.
What a real multi-vendor RFQ workflow looks like
A real workflow has four properties. It sends the same request, in
the same format, to all selected vendors at the same time. It collects
the responses into a structured comparison view. It scores the
comparison on price and lead time together, not on price alone. And it
preserves the historical data so the firm can analyse vendor
performance over time.
The right shape is a vendor portal. The estimator selects the
vendors they want to invite. The system generates a portal link
unique to each vendor. The vendor visits their link, sees the
specifications, and submits their pricing in a structured form.
Everything lands in the estimator's comparison view automatically,
correctly attributed, with the timestamp the vendor responded.
This single workflow change does several things at once. The estimator
recovers the hours per quote previously spent tallying responses. The
vendor relationship becomes more professional because every vendor is
treated identically and transparently. The firm's vendor data
accumulates, which means the founder can eventually answer questions
like "which vendor consistently beats the rest on stainless steel
brackets" with data instead of intuition.
Why most firms do not have this workflow
The reason is consistent. The current state works well enough that
the cost of the informal approach is not obviously larger than the
cost of building the new workflow. The estimator does not complain
because the work has always been done this way. The vendors do not
push for a portal because the email workflow is comfortable for them
too. The founder sees the symptom of slow quotes and tries to address
the symptom.
The first time we deploy a vendor portal for a manufacturing client,
the early reaction from the estimating team is usually skepticism.
They have been doing this work by hand for years. The portal feels
unfamiliar. By the second month, the team will not let us take it
away. By the third month, the firm starts to ask why they ever did it
the other way.
This is the shape of operational software investment that pays back
fastest. The workflow being replaced is invisible-cost,
high-frequency, and high-stakes. The workflow being introduced is
structurally better and the team adopts it once they see the gain.
The math works.
What to do this quarter
A founder of an industrial firm reading this should do one thing in
the next thirty days. Watch the estimator produce three quotes.
Measure how much time was spent on customer-facing estimation versus
vendor-side comparison. If the vendor side is more than thirty
percent of the total time, the firm has the workflow problem
described here, and the leverage of fixing it is significant.
The fix is not complicated. The workflow is well-understood and the
software is well-shaped. The only obstacle is the founder's
recognition that the cost of the current state is real.