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Operations09-Apr-20244 min read

Multi-vendor RFQ: the most leveraged workflow in industrial manufacturing.

Industrial buyers think they have a quoting problem. Almost always they have a vendor-comparison problem, and fixing the comparison fixes the margin.

By Mohammad Jamnagarwala · Simply Five Studio

A founder of an industrial hardware manufacturer, ES Haji & Co, told us in the first diagnostic conversation that the firm's biggest operational problem was quotation turnaround. Quotes were taking too long, which was costing them deals. He wanted help speeding up the estimating team.

We spent the next two hours watching the estimating team work. Quotation turnaround was not the problem. The problem was vendor comparison. The team was spending three or four hours per quote tallying responses from material vendors on paper, in different formats, across different email threads. The quote was slow because the input to the quote was slow.

This is the most common operational misdiagnosis we encounter in industrial manufacturing. Founders see the symptom (slow quotes) and miss the cause (broken vendor RFQ). Fixing the cause fixes the symptom and produces secondary benefits the founder did not expect.

Why vendor RFQ is the leveraged workflow

In industrial manufacturing, the cost of a job is determined upstream of the customer quote. The estimator sends a request for quotation to several material vendors. The vendors respond with their pricing, lead time, and terms. The estimator picks the right one and uses that input to price the customer-facing quote.

The vendor-selection decision is high-leverage. A good vendor choice on a multi-lakh job can change the firm's margin by ten or fifteen percent. A bad vendor choice does not just lose margin on that job; it commits the firm to a delivery timeline they may not be able to meet, which carries downstream relationship cost.

The current state of vendor RFQ in most firms is informal. The estimator emails the three or four vendors they usually work with. The vendors reply at different times, in different formats. Some reply with a PDF. Some reply with a price in the email body. Some reply with a phone call that nobody documented. The estimator tallies the responses by hand and picks the best one. Or, more often, picks the first one that came back, because the comparison is too painful to do properly.

The cost of the informal approach is invisible. The estimator does not know how much margin they left on the table by picking the first response instead of the best one. The firm does not know which vendors are consistently more competitive on which categories. The vendor relationship feels personal, which it should, but the data that should inform the relationship is missing.

What a real multi-vendor RFQ workflow looks like

A real workflow has four properties. It sends the same request, in the same format, to all selected vendors at the same time. It collects the responses into a structured comparison view. It scores the comparison on price and lead time together, not on price alone. And it preserves the historical data so the firm can analyse vendor performance over time.

The right shape is a vendor portal. The estimator selects the vendors they want to invite. The system generates a portal link unique to each vendor. The vendor visits their link, sees the specifications, and submits their pricing in a structured form. Everything lands in the estimator's comparison view automatically, correctly attributed, with the timestamp the vendor responded.

This single workflow change does several things at once. The estimator recovers the hours per quote previously spent tallying responses. The vendor relationship becomes more professional because every vendor is treated identically and transparently. The firm's vendor data accumulates, which means the founder can eventually answer questions like "which vendor consistently beats the rest on stainless steel brackets" with data instead of intuition.

Why most firms do not have this workflow

The reason is consistent. The current state works well enough that the cost of the informal approach is not obviously larger than the cost of building the new workflow. The estimator does not complain because the work has always been done this way. The vendors do not push for a portal because the email workflow is comfortable for them too. The founder sees the symptom of slow quotes and tries to address the symptom.

The first time we deploy a vendor portal for a manufacturing client, the early reaction from the estimating team is usually skepticism. They have been doing this work by hand for years. The portal feels unfamiliar. By the second month, the team will not let us take it away. By the third month, the firm starts to ask why they ever did it the other way.

This is the shape of operational software investment that pays back fastest. The workflow being replaced is invisible-cost, high-frequency, and high-stakes. The workflow being introduced is structurally better and the team adopts it once they see the gain. The math works.

What to do this quarter

A founder of an industrial firm reading this should do one thing in the next thirty days. Watch the estimator produce three quotes. Measure how much time was spent on customer-facing estimation versus vendor-side comparison. If the vendor side is more than thirty percent of the total time, the firm has the workflow problem described here, and the leverage of fixing it is significant.

The fix is not complicated. The workflow is well-understood and the software is well-shaped. The only obstacle is the founder's recognition that the cost of the current state is real.

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